T MAGAZINE - Brand to Know: Coats (and Home Goods) Made Entirely of Faux Fur

"Mendel’s decision, then, to found Maison Atia, a label devoted exclusively to faux fur, might seem like the ultimate act of rebellion. But she insists that it’s less a political statement and more the natural evolution of her own design interests. “I wanted to do something fun and young, and I thought faux fur was so cool,” she says. “It’s just another fabric. I thought, let’s get the best of the best and figure out what to do with it. I don’t think I ever looked at it as the opposite of fur.”" - by Merrell Hambleton, T Magazine